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Our client wanted to improve their online sales and was looking to develop a mobile e-Commerce native mobile store application. This shopping application would serve as a retail app and deliver the same features as its existing e-commerce counterpart.
The client required to build a retail mobile store for selling Over-The-Counter (OTC) products. The solution should have an intuitive user interface with added features like user management, product listing, product search with shopping cart listing. The application must run flawlessly on various devices and smart-phones and deliver a unified shopping experience.
Challenges
• Product and user data management
• Shopping Cart integration
• Device compatibility for existing and next generation devices
• Deliver unified user experience
Approach
To deliver a mobile web store solution, the team at Magnatesage Technologies designed, developed, tested and deployed the mobile application. The solution methodology was focused on building a native application to deliver product categorization, product search, user management and providing inventory visibility to the retailers.
Also, many branding and marketing functionalities were added to the app like location based messaging, notifications and social media integration as a part of multichannel user experience.
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